New TV deal. See the A10 website for full details but it sounds pretty good all around.
“The Atlantic 10 Men’s Basketball Championship will have all fourteen (14) games broadcast on linear television. NBC Sports will add three opening round games to its linear coverage capping off full Championship national TV coverage. The A-10 Women’s Championship quarterfinals, four additional games, will now be carried by NBC Sports lifting the national broadcasts for women to seven (7) championship games. The NBC Sports games will be televised on USA Network. Tournament coverage is in addition to 28 regular season games televised by NBC Sports.
“NBC Sports is thrilled to continue our partnership with the Atlantic-10 Conference for the next five seasons,” said Matthew Grassie, Director of Programming & Rights Management at NBC Sports. “Adding more men’s tournament games and our first set of women’s tournament games on our platforms will only help to increase the exposure of the A-10 to college basketball fans.”