NIL portal
NIL portal
"Here’s what is the elephant in the room. Travis had a bag before. Now everyone has a bag. The Travis Ford recruiting prowess was greatly exaggerated."---SLU fan explaining how NIL took away Ford's recruiting edge
- DC69Wildcat
- Posts: 9576
- Joined: Sun Dec 10, 2006 7:09 pm
- Location: Concord, NC
Re: NIL portal
How does INFLCR make money?Neither Davidson College nor INFLCR receives any revenue from NIL transactions in the Davidson Wildcat Exchange – all compliance, payments and tax considerations are managed in the app by the scholar-athlete and the business.
"We were in the center ring the whole night,'' longtime Davidson coach Bob McKillop said. ''We were not on the ropes. We were not on the mat. We were in the center ring slugging away, and we just ran out of time.''
Re: NIL portal
Brave New World. And I thought I was really something when I got a pair of shoes in exchange for wearing a sponsor's logo on a singlet.
Re: NIL portal
Perhaps it is treated as a cost of doing business. Not doing anything, while “free” is likely to result in DC being less competitive and therefore less successful.
- DC69Wildcat
- Posts: 9576
- Joined: Sun Dec 10, 2006 7:09 pm
- Location: Concord, NC
Re: NIL portal
To answer my own question,DC69Wildcat wrote: ↑Wed Feb 15, 2023 6:46 pmHow does INFLCR make money?Neither Davidson College nor INFLCR receives any revenue from NIL transactions in the Davidson Wildcat Exchange – all compliance, payments and tax considerations are managed in the app by the scholar-athlete and the business.
BTW, INFLCR is pronounced "influencer" - clever, huh?Colleges pay INFLCR an annual fee to access the company’s software and app. Most of the deals are for five years and range from $15,000 to more than $100,000 per year depending on how many teams and athletes are covered.
https://www.sportsbusinessjournal.com/D ... NFLCR.aspx
"We were in the center ring the whole night,'' longtime Davidson coach Bob McKillop said. ''We were not on the ropes. We were not on the mat. We were in the center ring slugging away, and we just ran out of time.''
- collegecoach8502
- Posts: 4603
- Joined: Mon Nov 26, 2007 10:44 am
- Location: Davidson, NC
Re: NIL portal
INFLCR is a social media and compliance software. It is used by the majority of DI schools. I believe the conference hatched a deal for its member schools. The schools pay for the software license and it's components. Davidson has paid for this the last couple of years.DC69Wildcat wrote: ↑Wed Feb 15, 2023 6:46 pmHow does INFLCR make money?Neither Davidson College nor INFLCR receives any revenue from NIL transactions in the Davidson Wildcat Exchange – all compliance, payments and tax considerations are managed in the app by the scholar-athlete and the business.
The company started out as software that allows photos to be uploaded and utilizes a very advanced AI system that identifies the student-athlete in each photo. The photos are then sorted into folders by athlete. The athlete also has an account and allows them to download all the pictures from their folder and use them personally - most often for their social media pages. The benefit is that the student-athletes get photos of themselves for free and in utilizing the photos on their own social media accounts, then promotes the college through a larger network of social media channels that the college would not be able to easily access.
INFLCR then also provides a compliance/NIL component that not only allows vendors to connect with student-athletes by finding and connecting athletes with sponsorship opportunities, it also helps the school and the athlete to do so in a compliant manner by providing both with the resources to monitor and track each transaction.
Long story short, it is a large financial investment by the institution for the student-athletes. Welcome to the NIL and social media era.
"He is a 6-foot-3, sweet smiling, fun loving boogeyman who will decimate entire teams, then sign autographs and take pictures with his fallen foes' children.
He is a question with no answers."
He is a question with no answers."